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5 Ways to Save Money on Graphic Design Expenses

When advertising and marketing for your business, using graphic design elements can significantly improve your ad investments and positively impact your company. However, graphic designers are often very expensive to hire. If you plan well, you can reduce cost and save money on graphic design expenses. Here are 5 easy ways to save money on graphic design expenses.

1.Plan out your graphic design needs ahead of time. Make sure you understand the purpose of your graphic design needs and your advertising. You should also be clear about who your target audience is so that you graphic designs will be focused, purposeful and most effective.

2. Be straightforward with your graphic designer. All designers have their own style and flare, which is why you hire them. While you want them to take some creative liberties since they are the professional, it is also necessary that you are clear and upfront about any specific preferences or concerns you have about the graphic design of your advertisement or campaign. This will help avoid miscommunication or issues later on for a smooth working relationship.

3. Have your files in order. It is important that you have all photos and logos in the appropriate spot on your computer. Be sure never to use photos from the Internet for any ads since this can be copyright infringement and the quality will be low. Make sure all photos are over 250K for the best quality. If you graphic designer has created a logo for you, ensure that it is saved as an .eps file and that it is in your possession.

4. Take photos on your own instead of paying top dollar for a professional photographer. Consider taking pictures of your business with a quality digital camera to save money on hiring a photographer, while still having clear pictures on hand. You can easily take high quality photos on your own, and edit them on a photo editor such as iPhoto. Save these photos as .jpeg so that your graphic designer can easily upload them and incorporate them into graphic design ideas such as a logo.


5. Choose the most appropriate media for your business needs. Some companies benefit most from ads in the form of pamphlets or fliers, while others succeed most when their advertising is done on a media platform such as social media, or other avenues available on the Internet. Choosing one effective form of advertising is much better than trying to use too many unsuccessful options. Spend money where it will count in order to avoid throwing money away on ineffective ad campaigns and marketing attempts.

Utilizing these tips will not only help ensure that the graphic design process runs smoothly, but it will also help you to cut back on expenses and ensure that your graphic design ads are effective and worth the money invested. Whether you decide to use animated infogrpahics or a fun, fresh new logo, being organized, focused, and specific will help to reduce wastd time and money so that you and you graphic designer are on the same page the entire time.